Media+Literacy


 * Media Literacy** is the ability to understand how mass media work, how they produce meanings, how they are organized and how to use them wisely. More than ever, students need to have both sharp visual literacy skills and a well-developed media savvy.

Both media and visual literacy are rooted in critical literacy, which calls upon learners to examine images and media products with an eye for who wrote the message, what is the "real" message, and how is this image or media product trying to manipulate them. One way to do this is to ask students to list all the commercials shown during a favourite TV program. The next day, take the lists and categorize the advertised products and services. Who are they aimed at? What promises do they make? What ideas impressed students? How was humour used to convince?

Article - Z-Pattern and Design


LNS Monograph on Critical Literacy

=TDSB Media Literacy Document K-12=

=Media Literacy Curriculum Guidelines= [|Press Here]

=e - workshop link to Media Literacy Module=

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=Teacher Web Sites=

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 * The Media Awareness Network** - This comprehensive site offers media and visual literacy articles, activities, and lessons that are matched to learning standards and which focus on media as students see and use it. A great source for classroom teachers and teacher-librarians to build a collaborative unit on media in the lives of today's youth.